Air Canada Named North American Winner for Employee Experience Strategy at the Customer Centricity World Series Awards

MONTRÉAL, Oct. 30, 2025 (GLOBE NEWSWIRE) -- Air Canada was voted the North American Winner for Employee Experience Strategy in the sixth annual ARCET Global Customer Centricity World Series Awards. The awards celebrate companies from around the world for superior customer and employee experiences, and Air Canada was recognized for its innovative “Care & Class” initiative.

“We are incredibly honoured that Air Canada’s “Care & Class” initiative has captured global recognition so early on. This brings a great deal of momentum to the work that our teams are delivering as we begin expanding it to Air Canada’s three Canadian hubs as well as across North American airports,” said Tom Stevens, Vice President, Customer Experience and Service Operations at Air Canada.

“Our goal is to deliver an elevated level of personal care to every customer’s travel experience. We’ve seen significant improvements in both employee engagement and customer satisfaction, simply by tapping into the insights of our employees who are closest to our customers. In doing so we’re empowering them to deliver greater peace of mind in the most challenging scenarios. And on even the bluest sky days when everything is operating smoothly, these teams are creating memorable moments for our customers.”

Learn more about Air Canada’s With care and class in action.

“It is great to see so many companies still putting their customers first, a true testament to Customer Experience being alive and well. A huge congratulations to all the winners and thank you to our independent expert judges for their time and diligence, ensuring these awards are robust and fair,” Mark Hamill, CEO of ARCET Global commented.

About the Awards

The Customer Centricity World Series is the ultimate gathering of Customer Centric organizations from around the globe. Now in its sixth year, the awards not only celebrate worldwide winners but also regional winners from North American, Europe, Middle East & North Africa, Latin America and Asia Pacific. The program seeks to recognize the very best Customer Experience stories. All of ARCET Global's awards are Certified by the Customer Institute and their scoring model is endorsed by the Business School at University of Dundee in the UK. More than 150 expert independent judges choose the winners.

About Air Canada

Air Canada is Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada’s Aeroplan program is Canada’s premier travel loyalty program, where members can earn or redeem points on the world’s largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada’s passenger and freighter aircraft. Air Canada’s climate-related ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada’s TCFD disclosure. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.

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Employee Experience Strategy at the Customer Centricity World Series Awards

The awards celebrate companies from around the world for superior customer and employee experiences, and Air Canada was recognized for its innovative “Care & Class” initiative.

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