Capriotti's opens third Alabama shop in Town Madison

Capriotti's Sandwich Shop is expanding in Alabama with a new Town Madison location opening Oct. 13, led by franchisees Jennifer and Kenny Ashcraft. The store extends the couple's multi-unit footprint in the state and adds another fast-casual sandwich option near I-565.

Why it matters: - Capriotti's is deepening its Alabama presence with a third Ashcraft-operated shop, showing continued franchise growth in the state. - The new location adds another dine-in, pickup, delivery and catering option for Town Madison and the surrounding Huntsville area.

What happened: - Capriotti's Sandwich Shop is opening a new store in Town Madison at 143 Stadium Way, Suite 350, near I-565. - A grand opening celebration is set for Tuesday, Oct. 13 at 10 a.m. - Franchisees Jennifer and Kenny Ashcraft are leading the location. - The Town Madison shop is the third Capriotti's for the Ashcrafts and the third Capriotti's in Alabama under their ownership. - The couple also operates a Huntsville location and another Madison shop on John Henry Way.

The details: - Jennifer and Kenny Ashcraft have been recognized inside the brand for multi-unit success, including Capriotti's Multi-Unit Franchise Partner of the Year in 2025. - Jennifer Ashcraft was also named an International Franchise Association Franchise of the Year 2026. - Jennifer Ashcraft said the family is proud to keep growing in Alabama and share the brand's handcrafted subs and service with the community. - Jennifer and Kenny Ashcraft brought their two sons into the business, making Capriotti's a family-run operation. - The Town Madison shop will serve the full menu, including The Bobbie, made with slow-roasted, hand-pulled Butterball turkey, the Capastrami, the Classic Cheesesteak and the limited-time Cooper Sharp Cheesesteak. - Capriotti's says the Classic Cheesesteak is an official member of the Cheesesteak Hall of Fame. - The Town Madison location will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 8 p.m. - Customers can use dine-in, pickup, delivery and catering services at the new shop. - Capriotti's Rewards members can earn points, unlock offers, get early access to menu items and receive a birthday reward. - Sign-up is available in-shop with a phone number at checkout or online at freesub enrollment. - SMS opt-in includes access to exclusive deals and a free small 8-inch sub offer, subject to stated terms and limitations.

Between the lines: - Capriotti's is using a proven multi-unit franchise team to expand, which can signal a lower-risk path for adding stores in a new market. - The Town Madison opening also reinforces how fast-casual chains are leaning on loyalty programs and catering to drive repeat visits and larger orders.

What's next: - Capriotti's will celebrate the opening on Oct. 13 and begin serving customers at the new Town Madison shop. - The brand is encouraging customers to follow the location on Facebook for local updates. - Capriotti's continues to market national growth, with more than 150 locations across the U.S. and ongoing expansion plans.

The bottom line: - Capriotti's is turning a successful Alabama franchise partnership into another store, with Town Madison now part of the chain's growing footprint in the state.